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THIS WEEK’S BIG QUESTION: Should charities focus their resources on PR or advertising?

of getting a message out. Charities need to consider which of those ways is going to be effective ... by charities on advertising in 1996 included many with a turnover of less than pounds 1 million. The point ... . Joe Saxton Royal National Institute for Deaf People Any charity should focus resources ...

CAMPAIGNS: Charity - Tackling a matter of life and death

violence charity, helps over 20,000 women and children each year through its lifeline of safe houses and 24-hour helplines. The charity decided to tell the truth about domestic violence with the help ... women and children and increase support for victims. To increase funds for the charity Refuge ...

CAMPAIGNS: Charity; A helping hand in one number

in the City of London. She was accompanied by the Reverend Chad Varah, who founded the charity exactly 42 ...

DIARY: Advertising industry charity NABS is opening its doors ...

Advertising industry charity NABS is opening its doors to PR s budding pop stars to audition...Advertising industry charity NABS is opening its doors to PR s budding pop stars to audition for its sixth Battle of the Bands contest in May. The competition, organised in association with Kiss FM ... ). The charity, which offers counselling, financial help and a job workshop, dropped its full title ...

PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly from ...

Barnardo’s combines top PR and advertising roles

Barnardo s communications director Andrew Nebel has folded the children s charity s top...Barnardo s communications director Andrew Nebel has folded the children s charity s top ... Philippa Stewart. Choi was not available for comment, but a spokesman for the charity said he ... left the charity for Action Research for Children in 1998. The position will control a pounds ...

Saatchi and Saatchi hires CRE chief for new division

in September to run the Cause Connection. The unit will focus on establishing links between charities ... for Nuclear Disarmament and has acted as an adviser to Aids and health charities. It s my first ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

The charity Age Concern conducts research, provides services such as Meals on Wheels and lobbies...The charity Age Concern conducts research, provides services such as Meals on Wheels and lobbies for political change. It wanted to launch an awareness-raising drive to support a Private Member s Bill introduced by the Labour MP Linda Perham which proposed banning age limits on job advertisements ...

PUBLIC SECTOR: RNIB campaigns to change perceptions

the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications...The Royal National Institute for the Blind has launched a six-month education campaign, 'Changing the way we think about Blindness'. Handled solely by the charity's in-house five-strong communications team, headed by Lynne Stockbridge, the campaign aims to change minds about sight-loss and show ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

media outrage. Inmost cases, the media are inspired to attack by the pressure groups, charities ...

 

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