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The week in charities

to provide income to grassroots sport, local charities and youth organisations. Adullam Homes Housing ... . The water charity has previously only marketed itself in the travel industry but will now target corporate ...

The Week in Charities

.' Centrepoint, the young people's homelessness charity, has appointed The Good Agency to develop a new approach ... with sponsors. The agency will also recruit new sponsors throughout the year. Orchid, a male cancer charity ...

The Week in Charities

to encourage new supporters. - Electrical Safety Council, a charity, has appointed Cherry Read as its new ...

Charities 'failing to communicate'

Despite spending millions on marketing each year, charities admit they are failing to communicate...The 'State of the Third Sector' study revealed that nine out of 10 charities claim the public do not understand how modern charities work. The study also exposed a lack of innovation in charity marketing; 59% of the charities surveyed believe that 'charities are too cautious in their campaigning'. The research further ...

Charities unite for fundraising

Mencap has joined with other leading charities to launch a fundraising consortium designed to give...The charities will continue to work individually to secure corporate funding. The consortium is backed by Heart of the City, a fundraising initiative launched in 2000 by the Bank of England, the Corporation of London and the Financial Services Authority. ...

Charities face market saturation

there are too many charities doing similar work and competing with each other ....there are too many charities doing similar work and competing with each other . The research, based on a poll of 1000 adults aged over 18 across the UK, has prompted a key debate about charity branding, duplication and accountability. It has also led to discussion about the role of the Charity Commission ...

CHARITIES: A giving relationship

Charities have pioneered many of the relationship marketing techniques now being adopted...Charities have pioneered many of the relationship marketing techniques now being adopted ... fundraisers Retailers may be making a big noise about their own loyalty schemes, but in the charity ... . Supermarkets are light years behind charities, agrees Chris Albert, executive creative director at direct ...

Charities retain faith

LONDON - Charities have been hit hard by declining response rates from their direct mail in recent...Interest in charity seems to be depleting, indicative of a market affected strongly by headlines ... surprisingly, the pressures appear to be resulting in greater volumes of mail from charities, not less ... it is clear that charities still rely heavily on the medium, and some may prefer to boost volumes rather than ...

CHARITIES: Helping brands

HelpAd s approach to charity offers many opportunities to products. David Teather writes...HelpAd s approach to charity offers many opportunities to products. David Teather writes ... association with the charity. The Red Cross gets money to help pursue its work in 188 countries. So ... was the brainchild of 47-year-old Irishman, Bob Doyle, a construction surveyor by profession. He set up a charity ...

News brief: Charities predictions

Action on Smoking and Health and Cancer Research UK have predicted that a third of pubs will stop serving prepared food to gain exemption from new legislation banning smoking in pubs.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.