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Charities looking to exploit the marketing potential of search are being given a helping hand...by the IAB with the co-operation of charity brands including Oxfam, Shelter and the COI, which provided best-practice case studies to show less experienced charities and other not-for-profit organisations how effective ... were falling short of key marketing objectives and that 40% of charity marketers had not been trained ...
Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.
A third of charity mail is thrown away unopened and direct mail's efforts to rid itself of its...The survey revealed that 21% of all mailings are thrown away unopened and charities are among the biggest offenders with 33.7% of their mail discarded unseen. Some argue that charities' mailing efforts ... spend by 1% to 45m. Charities have been experiencing declining response rates from their direct mail ...
The Duchess of York presented the third annual CRM Industry Awards at a charity dinner recently...The dinner was held in aid of the charity Children in Crisis, of which the Duchess is founder and life president. In all seven awards, which are designed to recognise and encourage achievement in the field of Customer Relationship Management (CRM), were presented. Mark Turner, editor of CRM magazine ...
slot for a charity, when it airs a special film this evening to raise awareness of the drought in East
ViiV, which was established by GlaxoSmithKline and Pfizer in 2009 and is dedicated entirely to treatment for HIV, wants to consult policymakers, charities, patients and clinicians on the case for HIV ... , the Just:: Academy, offering free training on lobbying, campaigning and PR for health charities in 2012 ...
to look like those by charities offering free advice. ...
, will be made on Visa cards on Christmas Day. Charities could see a boost in donations on Christmas Day too ...
now raised more than 17m for heath-related good causes since launching in October. Charities ...
charities, so players could choose which game (and hence which charity) to support. They built a website ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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