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Opinion: Why charities should be less charitable

Charities are businesses that want to relieve you of the contents of your wallet faster than you...but the most innovative charity marketers' efforts so blunted online? Recession will only add to the woe. For charities, the picture is of a particularly gloomy hue. So, how to arrest the slide in donation totals ... professionals or just curious browsers. The list is as unique as it is long. Charities must ensure ...

Lifestyles Online signs year-long contracts with eight charities

with eight separate charities to handle their donor capture and conversion....The charities are Breakthrough Breast Cancer , RNLI , Voluntary Service Overseas , Amnesty ... . We make sure that the consumer knows what charity they are agreeing to hear more from ... and cleansing tools, we found that we can deliver thousands of new donors to this conglomerate of charities each ...

Dimbleby urges PR to adopt new charity role

PR consultancies can play a vital role in creating relationships between companies and charities...and charities which are profitable for both sides, Jonathan Dimbleby told a briefing for PR practitioners ... the mutual benefits for corporations and charities of forming partnerships at a briefing for PR ... charity, a joint promotion with a widely-known product offers scope for reaching a mass audience ...

Conduit offers over-50s charity donors list

market, which it claims will help charities boost responses to fundraising campaigns....also prove useful for commercial organisations. "Not only those operating in the charity ...

Direct Marketing Group to launch charity suppression package

for marketers in the charity sector, to improve retention and lower the cost of keeping accurate customer...The package, called the Charity Suppression Service, will aim to improve data suppression for registered charities by screening records against gone aways and the deceased. DM Print said the service ... for the third sector, however charities can be hampered by high suppression costs. The launch of the service ...

Synovate appoints Jackson as head of public sector team

LONDON - Synovate UK has appointed Nigel Jackson as head of its public sector, charities...development. Michelle Norman, CEO of Synovate UK, said: "Our Public sector, charities and transport research ...

The Software Bureau appoints Murray as sales director

for charities at Occam, as sales director.

Charity threatens to ban GSK's marketing of Aids drugs

LONDON - US charity Aids Healthcare Foundation has threatened to stop UK pharmaceuticals giant...to ensure there's going to be a stable supply." She added that she does not expect the charity's actions ...

PUBLIC SECTOR: Lavelle leaves dog charity for healthcare

The National Canine Defence League, the dog charity best known for the ubiquitous slogan A dog...The National Canine Defence League, the dog charity best known for the ubiquitous slogan A dog is for life not just for Christmas , is to lose its communications director, Siobhan Lavelle in May. Lavelle is leaving to join healthcare consultancy Chandler Chicco as a consultant. NCDL chief executive Clarissa ...

Public Sector: Water charity hunts for comms manager

Water Aid is looking for a new communications services manager as the charity begins a recruitment...Water Aid is looking for a new communications services manager as the charity begins a recruitment process to fill the gap left last October following the departure of Michelle Bell. Bell, who has been on maternity leave since April, had been with the organisation for five years and now ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.