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News brief: Charities predictions

Action on Smoking and Health and Cancer Research UK have predicted that a third of pubs will stop serving prepared food to gain exemption from new legislation banning smoking in pubs.

Casevalue to sell wine for charities

Casevalue.com, the online wine merchant, is to work with charities to help them launch their own...The company will set up and run the sites free of charge, using its own site as a gateway. Each charity will receive 5% of the value of each case of wine sold through their clubs. At a time when fundraising is becoming increasingly competitive, the online initiative is designed to help charities generate ...

Waitrose links free ISP with charities

service (ISP), and donate all profits gained from telephone charges to charity....access service (ISP), and donate all profits gained from telephone charges to charity ... , and enable users to vote for the charity of their choice from a list including Macmillan Cancer Relief ... of their revenues from telephony interconnect charges and advertising. The charity tie-up looks like a move ...

Charities club together to hire ad agency

LONDON - A trio of charities is seeking to appoint an ad agency to run a campaign in support

The Lancet slates charities in Change4Life anti-obesity drive

LONDON - Medical journal The Lancet has slammed charities' involvement with companies that produce...The three-year anti-obesity drive, which launched on 3 January, includes TV ads, billboards and posters and is aimed at families with children under 12 years old. It is intended to reduce the proportion of overweight children by 2020. However, the journal condemns charities including Cancer Research UK ...

Charities warn MPs about loophole in junk food ad debate

flawed' if MPs do not deal with brand as well as product advertising, according to the charities National...sponsorship credits. The charities say that when Ofcom makes its final decision it is "vital ...

ANALYSIS:Charity begins on-packet

FMCG brands are beginning to discover how the right charities can be valuable marketing partners...FMCG brands are beginning to discover how the right charities can be valuable marketing partners ... . FMCG brand/charity tie-ups are still relatively rare. HP Foods association with the National Society for the Prevention of Cruelty to Children is an example of a food brand using the charity link as a marketing ...

Cadbury in charity review

Cadbury Schweppes has invited charities to pitch for the right to be associated with the company...Cadbury Schweppes has invited charities to pitch for the right to be associated with the company ... . However, McKeown would not comment on which charities the confectionery giant is in discussions with. Cadbury s options are to retain its existing partnership with the children s charity, to take a new ...

Charity partnerships that drive business

value from charity partnerships....This Speakers Channel video offers backstage interviews and presentation excerpts featuring the best speakers from Third Sector magazine's annual summit. Hear how to use charity partnerships to engage staff, raise awareness and ultimately bolster your bottom line. You can watch the video now ...

Charity slams 'pornographic' drink

is organised in conjunction with men's club Spearmint Rhino. Alcohol charity Alcohol Concern has slammed ... for the drink is very much playing on the sexual connotations of the name. On Tuesday, the charity ... the charity said the case highlighted the need for government-led regulation on alcohol promotion instead ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.