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Charities unite in donor appeal

Six of the country s best-known charities are linking up for the first time to create a single TV...Six of the country s best-known charities are linking up for the first time to create a single TV commercial which encourages the public to make legacies to charities in their wills. The charities - Blue Cross, Imperial Cancer Research Fund, NSPCC, Oxfam, The RSPB and Shelter - were assembled ...

Casevalue to sell wine for charities

Casevalue.com, the online wine merchant, is to work with charities to help them launch their own...The company will set up and run the sites free of charge, using its own site as a gateway. Each charity will receive 5% of the value of each case of wine sold through their clubs. At a time when fundraising is becoming increasingly competitive, the online initiative is designed to help charities generate ...

Ask Jeeves ties up with charities

Question and answer search engine Ask Jeeves has partnered with RSPCA and Breakthrough Breast Cancer in a bid to ramp up its social media activity in the lead-up to the search engine's 10th anniversary.

Experian helps GuideStar provide insight into charities

LONDON - Experian is helping charity GuideStar UK launch a free web-based encyclopaedia of the 167...GuideStar, which is itself a registered charity, asked Experian to extract data from 60,000 charity reports and accounts to populate the GuideStar.org.uk . So far, more than 32m items of data ... updating of charity information to be loaded on to the GuideStar website. The GuideStar site is intended ...

Charities join to host web fundraising seminar

LONDON - Charities will be given advice on improving the fundraising performance of their websites...that charities are missing the internet's fundraising potential and should be measuring their performance through web analytics. Potts said: "I know of one charity that for every 3,000 hits to its direct debit ... and other drivers, charities in this position should be trying to improve their conversion rates." His ...

DMA recruits charities for next schools awards

LONDON - The DMA has lined up charities Barnardo's, WWF and Beatbullying to support its schools...Now in their second year, the Young Direct Marketing Awards invite schoolchildren in Years 7 to 10 to devise a direct marketing campaign for one of the charities. They form part of the DMA's strategy to change the public's perception of direct marketing. After handling everything itself last year ...

Glastonbury: the charity

Charities are at the heart of most festivals, and see them as a good way of exposing their brand...Glastonbury has three charity partners, Oxfam, Water Aid and Greenpeace, as well as supporting more than 750 local charities every year. Glastonbury is the biggest of the 16 UK-based festivals Oxfam ... of the first and last things you'll see at the festival,' says Oxfam's PR manager Stuart Fowkes. The charity ...

Chariot pours £10m into charities lottery launch

A consortium led by former Camelot chief Tim Holley is set to launch Chariot UK, a charities...return to charities than the National Lottery. The launch will be backed by a £10m spend. M&C Saatchi ... charities. These will be rotated on a weekly basis, out of a total of 70. Thirty pence from the sale of each ticket will be donated to the charities, two pence more than is handed over by the National ...

Charities to be given go-ahead for TV ads

Charities are set to boost their advertising spend following moves to relax the rules...The Charity Commission is expected on Thursday (31 January) to approve new guidelines that would open the door to charities such as Greenpeace launching campaigns that in the past would have been ... -poverty charities. Its new rules suggest they will have greater scope to carry out political activities within ...

Mobile soap creator launches mobile calendar for charities

, in support of cancer charities....cancer-related charity and the funds generated by the sale of each month's entry will go directly to that charity. Salem plans to have well-known photographers shoot the calendar. He has already signed up ... the money goes directly to the charities chosen by each person posing." "Through this cutting-edge work ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.