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CHARITIES: A giving relationship

Charities have pioneered many of the relationship marketing techniques now being adopted...Charities have pioneered many of the relationship marketing techniques now being adopted ... fundraisers Retailers may be making a big noise about their own loyalty schemes, but in the charity ... . Supermarkets are light years behind charities, agrees Chris Albert, executive creative director at direct ...

Cancer charities tie with buyagift

Leading breast cancer charities have joined forces to partner with online retailer buyagift...The collaborating charities, which include Breakthrough Breast Cancer, are selling a limited ... new id. The box will be priced £49, with 50% going to the charities. During Breast Cancer Awareness Month, the charities are to organise separate events to raise funds. Breast Cancer Campaign is holding a ...

Charities to receive Government cash injection

LONDON - The Government is setting up a £45m fund to help charities that have been badly hit...Cabinet Office minister Liam Byrne said the majority of the funds would be used to help charities ... for communities: Volunteers, Charities and Social Enterprises will look to retrain people as charity volunteers ... -sized charities. Even large charities are struggling amid the downturn. At the end of 2008 Oxfam, Help the Aged ...

Waitrose links free ISP with charities

service (ISP), and donate all profits gained from telephone charges to charity....access service (ISP), and donate all profits gained from telephone charges to charity ... , and enable users to vote for the charity of their choice from a list including Macmillan Cancer Relief ... of their revenues from telephony interconnect charges and advertising. The charity tie-up looks like a move ...

Charities: when money's too tight to mention

Brands securing tie-ups with charities are tending to reduce their focus on a financial angle...between brands and charities is changing. The days of a brand donating a slew of money to a charity ... . Today, the relationship between a brand and charity is likely to be multi-faceted, strategic and often ... at Teenage Cancer Trust says, "Companies have got a lot more strict about (charity) funding because of cuts ...

Retail News brief: Tesco links with charities

Tesco has linked with the Remploy and Shaw Trust charities to create permanent jobs for disabled

The World: Columbus - Red campaign is underperforming for charities

a low amount of money for charity, according to US reports.

News brief: Cancer charities join forces with Homebase

Marie Curie Cancer Care and the Irish Cancer Society have joined forces for a two-year partnership with Homebase. The 'No Place Like Home' campaign aims to raise £500,000 through a series of local events and collections in-store.

Skimbit launches service to generate cash from Twitter for charities and business

for charities and revenues for businesses through social networking sites such as Twitter, with an initiative...proportion of the money is donated to charity. Good.ly works by providing a shortened URL, which clients can ... .ly then gives most of this money to a charity designated by the user, keeping enough to cover operating costs ...

The Mall to support local charities with Easter egg donation appeal

LONDON - The Mall is launching a nationwide promotional charity Easter egg appeal across all of its..."The Mall Cares Easter Egg Appeal", which runs from April 3-15, will donate £1 to charity every time shoppers donate an Easter egg. The eggs will then be distributed across children's wards, hospices and care homes for the elderly in the local community. BD-NTWK, which devised the campaign, was asked ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.