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The World: Columbus - Red campaign is underperforming for charities

a low amount of money for charity, according to US reports.

DIRECT NEWS: WWAV pushes BT to set up donations by phone for charities

the donation to the charity for a small handling fee. BT has said the system could be put into place ... of WWAV, which handles the full-service accounts for charities such as Oxfam and the NSPCC, countered ...

Third of charity mail unopened

A study for Marketing by Nielsen Media Research shows charities are among the biggest offenders, with 33.7% of their mail discarded unseen. Finance firms, however, have improved: 12.5% of their mail was binned unopened, down from 15.5%. The overall amount of mail disposed of without being opened has barely ...

Cause Related Marketing: Brand values can build on charity ties - Building long-term relationships

that companies are picking their charity links. Most of the large blue-chip companies now plan their CRM ... with charities that aid communication. One of the newest of these is the backing of Winston s Wish ... now from the buy our product and we ll give 10p to this charity kind of approach, she explains ...

ADVERTISING & PROMOTION: Charity call

charity Shelter. The exhibition, by photojournalist Paul Stewart, will tour 50 UK colleges for the next...One-2-One is sponsoring State of the Nation, an exhibition of photographs commissioned by housing charity Shelter. The exhibition, by photojournalist Paul Stewart, will tour 50 UK colleges for the next 18 months. ...

Vodafone backs Olympic charity

Vodafone UK is funding a TV campaign on Channel 4 for the British Special Olympics.

Orange to offer gig tickets for charity work

concert in exchange for them doing four hours of voluntary work for charity....of RockCorps affiliate charities, although charity partners have yet to be announced. Nonetheless ...

THIS WEEK: Family charity seeks sponsors

. The charity is planning to reposition itself as a service for whole families, and not just for couples....with BT. The charity is planning to reposition itself as a service for whole families, and not just for couples. The charity, whose patron is the Princess of Wales, is negotiating with BT, which uses ... Relate has looked for a sponsor which would support the charity across all its work. Barclays ...

News Analysis: Charity begins at Vodafone

related marketing partnership before. 'Our customers expect us to partner a charity and they expect ... . In the mobile phone giant's defence, Bond says its charity selection process lasted three years and involved extensive customer and employee research in order to gauge the sort of charity Vodafone should partner ...

Publicis unveils interactive spot for charity

The system is launching in a new campaign for the homeless charity Depaul Trust. The service, Video On Demand Kind of Advertising, uses a broadband video-on-demand technology to allow viewers to make their narrative choices using their remote control. If the user does ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.