Publicis unveils interactive spot for charity
26 Jul 2002 | by JENNY WATTS
Publicis is spearheading a new form of interactive TV advertising which will allow the viewer to change a commercial's narrative as it unfurls.
ITV has signed T-Mobile as the sponsor of its coverage of Soccer Aid on ITV1 and ITV2. Soccer Aid involves World Cup legends and celebrities teaming up in an England against the Rest of the World charity match in aid of Unicef on 27 May.
Publicis is spearheading a new form of interactive TV advertising which will allow the viewer to change a commercial's narrative as it unfurls.
Barnardos is launching the biggest advertising campaign in its history next Monday to reposition the brand as a modern children s charity.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.