to remove filtersOne LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
Charity One Life is launching a campaign to support its Guinness World Record attempt
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RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Missing People, the independent charity that offers support for missing people and their families...and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ... was challenging can you raise awareness of a vital new number for a charity whose work is not well known ... the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...
Time to Change mental health campaign calls account review
10 May 2012 | by Maisie McCabe
Time to Change, the mental health awareness campaign run by the charities Mind and Rethink Mental
'Embarrassed' WPP supports war veterans after creating Falklands ad
10 May 2012 | by Anne Cassidy
WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate
RNIB appoints Arthur London to £1.5m ad account
30 Apr 2012 | by Sara Kimberley
beneficiaries, which significantly contribute to the charity. Last month, RNIB launched a 90-second TV ad that asks viewers to donate 3 a month to enable the charity to support blind and partially sighted people ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds ... . Each entrepreneur is developing a range of charity products alongside their mentee. The revenues will go to further helping the charity s cause. Martina Milburn, chief executive of The Prince s Trust ...
Diary: King of the mountains
10 May 2012
raising thousands of pounds for charity. And the word from the mountains is that he has managed a few 2am ...
Lifeline: Tatler
10 May 2012
", "Hope" and "Charity". "We are delighted to be in bed with Rigby Peller," Reardon enthuses. "I shall be wearing nothing but Faith, Hope or Charity for the foreseeable future." September 2011: And she ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
