03 May 2012
| by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month.
Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp.
The review covers all elements of the direct marketing handled by Whitewater, from ...
26 Apr 2012
| by Sara Kimberley
-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...
12 Apr 2012
| by Daniel Farey-Jones
industry charity that has been initially funded by the Direct Marketing Association (DMA)....to the charity, "because it complements our mission to drive industry growth by providing companies with the tools they need to do better business".
Various fundraising initiatives will boost the charity ...
11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
been leased from China at no cost. They admitted, however, that the charity that owns Edinburgh Zoo ...
21 Mar 2012
| by Matthew Chapman
such as money, ticketing and charity projects.
O2 is trying to mirror the success of Apple, which maintains a ...
02 Mar 2012
| by Matthew Chapman
The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi...The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task.
It wants to showcase its lesser-known work and raise awareness that it spends over 50m a year on a whole range of services and investments ...
29 Feb 2012
| by Ed Owen
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
20 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Plan UK, the global children's charity, is to use facial recognition technology on a digital....".
The ad forms part of a wider campaign created by Shine Communications, running under the charity ...
Story', to create a personalised story book to drive consumer awareness about the charity and its work ...
02 Feb 2012
| by Staff
app
Not-for-profit/Charity/Public Service
AMVBBDO, who killed Deon?
fuse8 group ...
15 Dec 2011
-awareness charity funded by the drinks industry, appoints the agency to its integrated advertising account, after a ...