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RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...

National Trust calls review of DM account

-ordinated by Agency Insight, to develop an overarching brand strategy to widen the charity's appeal to a new audience. The charity's DM activity includes its annual "For ever, for everyone" campaign, created by DMS, that raises ...

Direct marketing charity fund invites grant applications

industry charity that has been initially funded by the Direct Marketing Association (DMA)....to the charity, "because it complements our mission to drive industry growth by providing companies with the tools they need to do better business". Various fundraising initiatives will boost the charity ...

ASA raps Scotland's panda 'gift' claim

been leased from China at no cost. They admitted, however, that the charity that owns Edinburgh Zoo ...

O2 launches review ahead of customer experience revamp

such as money, ticketing and charity projects. O2 is trying to mirror the success of Apple, which maintains a ...

Royal British Legion to revamp communications programme

The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi...The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser-known work and raise awareness that it spends over 50m a year on a whole range of services and investments ...

National Lottery campaign spotlights charity funding

The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).

Charity to run gender recognition outdoor ad

Plan UK, the global children's charity, is to use facial recognition technology on a digital....". The ad forms part of a wider campaign created by Shine Communications, running under the charity ... Story', to create a personalised story book to drive consumer awareness about the charity and its work ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...

Direct Agency of the Year: OgilvyOne

-awareness charity funded by the drinks industry, appoints the agency to its integrated advertising account, after a ...

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