Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
UM London and McCann London, newly appointed by the social enterprise and charity Eden Project
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Missing People, the independent charity that offers support for missing people and their families...and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ... was challenging can you raise awareness of a vital new number for a charity whose work is not well known ... the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...
Missing People 'please turn your phone on' by BBH
24 May 2012
Bartle Bogle Hegarty has created a campaign for Missing People, a charity that offers support when
Aspire 'stories' by JWT London
22 May 2012
Aspire, the UK charity that supports people who have suffered spinal injuries, has launched a
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
One LIfe launches Guinness World Record campaign for DJ Relay
18 May 2012 | by Sara Kimberley
Charity One Life is launching a campaign to support its Guinness World Record attempt
Do agencies require a creative code?
17 May 2012
Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...
Prince's Trust recruits entrepreneurs to inspire jobless youth
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds ... . Each entrepreneur is developing a range of charity products alongside their mentee. The revenues will go to further helping the charity s cause. Martina Milburn, chief executive of The Prince s Trust ...
'Embarrassed' WPP supports war veterans after creating Falklands ad
10 May 2012 | by Anne Cassidy
WPP's Y&R network will make a contribution to war veterans' charities in an attempt to compensate
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
