Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
participating in the relay in the run-up to the Olympics, to charities which help underprivileged children ...
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Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...
Gallo teams up with Universal Pictures for film club drive
08 May 2012 | by Gemma Charles
raise money for local charities via sponsored walks. ...
Wallace and Gromit star in Jubilee tea party film
04 May 2012 | by Sarah Shearman
The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...
M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
, intended to get people to donate their unwanted clothing so it can be resold or reused by the charity ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
A proposal to limit tax relief on donations has met with much bleating, but charities that play...One of the cleverest fundraising ideas devised by the charity sector was the Christmas goat ... truths about charities and charitable giving. First, successful charities are at heart businesses ... , charitable giving is a consumption choice. The person sitting with the charity Christmas catalogue in front ...
The Revolution Awards 2012 - winners in full
23 Apr 2012 | by Kim Benjamin
Eve Not-for-profit/Charity/Public Service Who Killed Deon? By AMV BBDO Retail ASOS ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
has been meeting marketers from the media, technology, retail and charity sectors to help shape its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
