In the political crossfire
19 Apr 2010 | by Gemma Charles
children's charity, but the damage to its reputation has already been done. Justine Roberts, co ...
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Rajar chief executive de la Bedoyere to join RSPCA
12 May 2010 | by Mark Banham
exclusively by voluntary donations and legacies. The RSPCA became one of the first charities to use ...
The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
Imminent changes to the codes of practice governing advertising will allow charities to detail...is desirable. However, small regional charities, which have high administrative costs due to their size, may ... will be the very people the charities aim to help. A war of words over stats might increase professionalism, but the proposed codes are inimical to the spirit of collaboration and partnership the charity sector must strive ...
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
spirit. Charities Whether it be Shelter and Crisis or the RSPCA and WWF, there are a number of charities operating with similar missions. The updated codes provide charities with a way to differentiate, with the end to a bar on running comparative advertising. Charities will now be able to roll out campaigns ...
Sector insight: Value clothing retailers
16 Feb 2010 | by Jane Bainbridge
of the charity shop sector, which has relatively high market penetration. The over-45s, and in particular the over-65s, are the most likely to shop in charity stores, but the 'vintage' trend has also made them a ...
User-generated content
08 Feb 2010
a single aim: to end global poverty. The charity approached Fortune Cookie because it wanted ...
We Are Social appointed by ActionAid
08 Dec 2009
ActionAid, the international development charity, has appointed We Are Social as its social media
The week in marketing
02 Dec 2009
's Cube microsite. - Avon backs Refuge Avon UK has teamed up with charity Refuge to help tackle ... . SmartAds also allows brands to integrate the ads with ad-serving search engines. - Subway charity push Subway is to launch Fundraising Fridays events in all its UK stores to raise money for charity Heart ...
Clinique ties up with GOSH
17 Nov 2009
Clinique has tied up with the Great Ormond Street Hospital Children's Charity (GOSH) for its 'Kiss
The Week in Marketing
17 Nov 2009
brand The charity formed by the merger of Age Concern and Help the Aged has announced that it will be known as Age UK when it officially relaunches next spring. The charity researched three potential new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
