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04 May 2012
has been health and social care, PLMR is now attracting clients from the charity and tech arenas ...
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Wallace and Gromit star in Jubilee tea party film
04 May 2012 | by Sarah Shearman
The charity will screen the exclusive one-minute film at Jubilee-themed tea parties at 70 National Trust properties. The film, dubbed 'A Jubilee Bunt-a-thon', features the pair preparing bunting for the celebrations. The campaign has been created to attract greater footfall at its properties over the long Jubilee ...
Flack: Flacks pictures
04 May 2012
cancer charity Orchid. While the film got good coverage, apparently the ever-squeamish Daily Mail only ...
APPC appoints Michael Burrell as chairman
03 May 2012 | by Matt Cartmell
and charities. Burrell added that he has the impression that minister for political and constitutional reform ...
On our radar
03 May 2012
work for charity Parkinson's UK. Lowe says 80 per cent of the business is consumer focused, while ... , the charity's gifts arm. The pair have found word of mouth to be an important marketing tool ...
RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct...The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month. Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp. The review covers all elements of the direct marketing handled by Whitewater, from ...
M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
, intended to get people to donate their unwanted clothing so it can be resold or reused by the charity ...
Private Hear: April 2012
03 May 2012
: Promote the helpline of this suicide-prevention charity to young men in London Agency: Global Radio ...
Voluntary Sector: Greenpeace video goes down a storm
03 May 2012
. When VW launched a Star Wars-themed ad campaign last year, the charity spotted an opportunity to take
I wish I'd done ... Procter & Gamble 'best job'
03 May 2012 | by Jonathan Burley, executive creative director, CHI & Partners
in marketing. As an industry, unless we are handing out gongs to mawkish charity ads at awards shows, we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
