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CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations

to source products for partner charity Help a London Child. ...

Age Concern gains from Tesco phones

Home Phone will flag up the campaign in-store, in its in-house magazines and through direct mail. Tesco will also give £1 to the charity for every new Home Phone customer that joins between now and the end of the year. Age Concern director-general Gordon Lishman said the money would help fund ...

Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR

to keep their purchases, with the rest being given to charity. The Phone Book from BT identified people ...

Campaign: Second Opinion

an employer on the basis of the charity they support. Trying to mix corporate and individual values can be a ...

Youth Marketing: Mobile mania

ownership to parents, with 'Teach UR Mum 2 Txt', in association with personal safety charity Milly's Fund ...

Campaign: Green Flag highlights mobile phone use law - Corporate PR

comment on the findings from road safety charity Brake was provided. Both releases were sold in to all ...

Campaign: O2 helps Milly's Fund promote teen safety - Charity PR

awareness about teenager safety to parents. Last year, O2 chose the fund as its Charity of Choice and drafted in Jackie Cooper PR to come up with a campaign to enable the mobile giant to promote the charity ... receiving endorsement from personal safety charity Suzy Lamplugh Trust (SLT), JCPR and O2 timed the launch ...

Technology: Gadget Revolution

messaging. It is more compelling still when children's homes charity NCH reports that SMS is a key medium ...

Analysis: End of 192 escalates PR battle for market share

-centres in Cardiff and Plymouth, getting the runners into the media (including via a charity deal to sell replica ...

CAMPAIGNS: BT highlights Comic Relief involvement - Sponsorship PR

BT has been supporting Comic Relief's Red Nose Day since its launch in 1988. But as part of its efforts to inject fresh energy into the sponsorship, and to tackle the onset of charity fatigue, new ... of the charge BT has to make but then hands back to the charity. Ultimately, Comic Relief 2003 is expected ...

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