KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from animal rights charity Peta, which claims the restaurant chain is responsible for 'live scalding, painful ...



