Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...
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Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
, product placement, community, charity, celebrity and social media branching off it, ticked every box ... for charity. The 20 per cent increase in St Pancras International retail sales was encouraging but did Lego ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
has been meeting marketers from the media, technology, retail and charity sectors to help shape its ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
charity initiative. The pictures were then temporarily beamed on to major buildings in capital cities ...
Honey Monster owner Raisio shortlists agencies for consumer account
08 Feb 2012 | by John Owens
as involvement with live events and charity links. Sheena Darji, brand manager at Honey Monster, said: We re ...
Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position
01 Feb 2012 | by Matt Cartmell
-day charity cycle ride from Olympia, Greece, to the London venue for the 2012 Olympic and Paralympic ...
Mattel responds to calls for bald Barbie
23 Jan 2012 | by Nicola Clark
to charity." According to Grant, the campaign reflects the growing impact of social media and the speed ...
Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
19 Jan 2012 | by Nicola Clark
TO THE YOUTH MARKET Coca-Cola has entered a three-year partnership with national charity StreetGames to help ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
