M&S' Steven Sharp: Why celebrity is vital to our marketing
03 May 2012 | by Matt Chapman
, intended to get people to donate their unwanted clothing so it can be resold or reused by the charity ...
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
Thomas has been appointed as PR manager to look after beauty, kidswear, charity and retail services ...
Media Bitch's Diary 5 April
05 Apr 2012 | by Media Bitch
of England Forest Project in Warwickshire. And so they should have, as the charity was set up ... jump, as she knows that the charity is taken very seriously at Dennis Towers. The team helped ...
Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
executive of alcohol education charity Drinkaware, welcomed the measures, but added: "We are concerned ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
) Children's charity the NSPCC has hired ex-Channel 4 sales strategist Mike Parker as interim fundraising ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
. Here are some of the ways in which brands link up with one another. - Charity specials: (RED), the brand name for the Global Fund charity (raising money to eliminate AIDS), is notable for selling its ...
John Lewis takes Creative Circle Gold of Golds
08 Mar 2012 | by Sara Kimberley
Bartle Bogle Hegarty and Abbott Mead Vickers BBDO also picked up two gold awards each. BBH s wins were for Barnardo s "life story", which won best charity in the film sector, and for Google s "say it to get it", which picked up the best poster campaign. AMV s Met Police "tube" campaign triumphed ...
John Lewis embarks on first music festival sponsorship
29 Feb 2012 | by Matthew Chapman
John Lewis is bolstering its ties to music, which culminated in the release of a charity album last Christmas that featured music from its campaigns by artists including Ellie Goulding, Slow Moving Mille and The Feeling. Kew The Music will take place between Tuesday 3 and Sunday 8 July at Kew ...
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
29 Feb 2012 | by Matthew Chapman
featured on a charity album it released last year. It is now building on that with its first foray ...
Government seeks brand 'friends' for youth marketing plans
28 Feb 2012 | by Gemma Charles
This week, officials from the Department of Health (DH) are to meet marketers from the media, technology, retail and charity sectors to discuss its plans. Sheila Mitchell, DH marketing director, said ... t plough in and start talking to kids without doing a lot of work with charities, educationalists ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
