Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
participating in the relay in the run-up to the Olympics, to charities which help underprivileged children ...
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Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
CIPR calls for feedback on PR guidelines about Wikipedia use
16 May 2012 | by John Owens
Wikimedia UK, a charity that works on behalf of the website, uploaded a draft document this week that covers best practice tips. These were developed by working alongside the CIPR. The move follows Portland being accused of removing Stella Artois' 'wife-beater' nickname from the website, and a Wikipedia ...
Helen Edwards: The science of 'going viral'
18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
. Last month Kony 2012 - a video made by charity Invisible Children to raise awareness and encourage ...
'Visuals to dominate over text' in the wake of Kony 2012
23 Mar 2012 | by John Owens
and engagement with our audiences. It s absolutely essential, he said. Kony 2012, created by charity Invisible ... to have led to the breakdown of charity head Jason Russell. Manson, who called the campaign stunning ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
, however, is not without controversy. The month before Diageo inked its deal last year, UK charity Alcohol ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
charity initiative. The pictures were then temporarily beamed on to major buildings in capital cities ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...
What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
fantastic opportunity to connect with its consumers and raise money for charity. However, what is abundantly ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
work: Arsenal FC, music, writing, playing, reading, going to gigs, "dad stuff" and charity work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
