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charity - which is not really a household name - had no previous experience of direct marketing. Only a ... achieved. The charity and its agency had assumed a response rate of 1.5%, being a typical figure ... the mould of charity dinners with its centenary appeal. A prestigious pack was developed, although all ...
Awards winners. In this entry, Arthur Bell turned his copywriting skills to the cause of charity ... to the charity. An individually prepared and signed letter was sent out. Donors were invited to place ...
. An unexpected benefit is that charities which support the aims of the campaign have approached Abbey Life ... , and results were hard to predict. The charity hoped for a 1:1 return on investment and achieved 1 ...
the Financial Times in mainly donated space, it urged City companies to give the charity the money ...
pounds 146,000, for a spend of only pounds 28,500 - a return of 5:1. Described as a charity ...
category. The message is much the same - how the charity and its agency continually refine ...
The NABS five-a-side football competition, held on Sunday at Earls Court in association with Sky Sports, was a great success. It raised pounds 20,000 for the charity, with Yellow Submarine winning the men s contest and Laser Sales emerging as champions after the women s matches ...
for the Royal British Legion. For a charity to gain the support of the band of the moment is a major coup ...
to children s charity Whizz-Kidz....Hertz International has lost its director of public affairs for Europe, the Middle East and Africa to children s charity Whizz-Kidz. Sarah Molony has joined the charity as its first director of communications. Her primary role at Whizz-Kidz, which provides equipment for children with mobility ...
. Bladdered has hooked up with the London Connection, a charity that helps the homeless, and the Typrographic Circle to host the party with a raffle to raise funds for the charity. Proceeds from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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