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Peta hits back at Burger King perfume with a parody called Gore

LONDON - Peta, the animal rights charity that campaigns to get people to turn vegetarian, has hit...by Murder King. The charity boasts the scent will "awaken the senses, including the conscience". It has ...

ActionAid pressures Tesco on developing world wages with viral spoof

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African ... decent wage and to feed their children properly. The charity is asking consumers to either post 5p ...

ActionAid targets Tesco

The charity has launched a viral campaign, to get the supermarket giant to pay its South African apple pickers an additional five pence per kilo picked. It believes this extra money will hugely increase the workers standard of living. The charity is using Twitter to drive people to a microsite ...

Air ambulance uses mobile to attract donations

donations, charity fundraising events and collection schemes. We hope that the new text-to-donate service ...

Obama to appear in public service ad campaign

LONDON - President elect Barack Obama is to appear in a public service ad on behalf of US charity

Holocaust charity launches hard hitting viral campaign

The provocative 12 minute viral film, produced by creative network Knifedge, is part of the charity's 'Stand up to Hatred' campaign, which aims to highlight communities affected by 1930s/40s Nazi ... trustee from the charity, said: "The issues addressed in these films are occurring every day across the UK ...

Charities plot 'Twixtmas' campaign

group of charities is about to argue....Charities including Foundation4Peace, Global Action Plan, Jumble Aid, the National Autistic Society and World Vision are throwing their weight behind the campaign. The campaign will ask ... holiday. Examples given include giving to a charity, unplugging your mobile charger, allowing someone you ...

Cot death charity launches TV campaign

LONDON - The Foundation for the Study of Infant Deaths has launched a hard-hitting new ad, featuring a series of women screaming out in pain.

Amnesty International appoints Quiet Storm and Zerofree

Storm's ninth new business win of 2008 alongside the charity Bondage for Freedom, COI and Haribo ...

Big Lottery Fund in online consultation initiative

raises for good causes -- covering health, the environment, education and charities. Since its launch ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.