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National Trust launches Wallace and Gromit ads

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

Missing People asks viewers to pick up the phone

Missing People, the independent charity that offers support for missing people and their families...and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ... was challenging can you raise awareness of a vital new number for a charity whose work is not well known ... the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...

Two decades of tuning in to commercial radio

, there has been some decent work for charities (such as Publicis London's prostate cancer ad with Ricky ...

Hollywood backs first Breast Cancer Care campaign

. The charity does an invaluable job and I hope the new advert raises more awareness." Nicole Kidman said ... . "It is this unique charity's combination of support, knowledge and expertise that can make a real ...

Hijacking hearts, boobs and minds

started to feel a bit surreal. But we knew that loads of charities - and other people doing good ... differently. And properly different from the way that other breast cancer charities had done things before ... . Since when does a cancer charity hijack a TV sexline? There's still plenty more to do. We launched ...

Salvation Army fights cutbacks with emotional Xmas campaign

s fundraising campaign for the charity was the most successful ever, raising more than 10m. Follow Matthew ...

Born Free Foundation in TV push

The Born Free wildlife conservation charity is embarking on a donations drive with a new TV ad...was directed by Jeremy Hibert and features Clunes, a long-term supporter of the charity. Simon Clinton ... charity we're delighted to be working with." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Tories give up party political broadcast slot for East Africa

slot for a charity, when it airs a special film this evening to raise awareness of the drought in East

Barnardo's ad highlights online child grooming

The ad, produced by DTV, forms part of the charity's 'Cut Them Free' campaign to stop child sexual exploitation, a growing problem online. Media was handled by MC C. Focusing on the dangers of grooming, the ad will run for the first time during on 3 October at 9.24am, on Comedy Central during 'Two and a ...

Roger Moore and Dulux promote Unicef's 'own a colour' campaign

dedicated Dulux microsite. All money raised will go directly to Unicef, the children's charity. Other ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.