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A fake company called ComputerTan, www.computertan.com has been set up by McCann and Skcin (The Karen Clifford Skin Cancer Charity). The fake site, which received 30,000 hits in the first 24 hours of the campaign, offers people the ability to receive regular top-up tans via their computer using revolutionary ...
money to the charity in their wills....The charity has shortlisted three agencies that will pitch for the business this week ... the children s charity s first major integrated below-the-line campaign for legacy donations. The campaign will seek to increase the charity s legacy income, which currently accounts for just 20 per cent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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