The National Trust turns to Facebook for Great British Day Out
01 May 2012 | by Sarah Shearman
brand strategy to deliver the charity's core charitable purpose, while broadening its appeal. llow ...
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Save the Children hires Steak to improve digital ROI
16 Apr 2012 | by Matthew Chapman
Steak takes over the account this month, replacing Agenda 21 after a competitive pitch. It will handle the charity's ongoing acquisition campaign, which includes the "Build it for babies" fundraising appeal intended to raise 1m to build seven health clinics in Bangladesh. Save the Children is looking ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
Rethink Mental Illness in ad drive
28 Nov 2011 | by Sara Kimberley
The charity Rethink Mental Illness is launching a striking ad campaign to raise awareness of mental...Created by M C Saatchi, the campaign, called 'If Only', features eye-catching pictures of a brain with a plaster on it. The ads aim to raise awareness of mental illness and direct people to the charity where they can get support and practical advice. The campaign will launch today (28 November) online ...
Anti-slavery charity launches digital campaign
28 Nov 2011 | by Sara Kimberley
abolishing", appears on screen, alongside a link to the charity's website. The executive creative director ...
Glamour model in ballsy ad for Male Cancer awareness
19 Sep 2011 | by Sara Kimberley
to the charity's website and is supported by an ambient teaser campaign in London. The film's online seeding ... and daring charity and we are hugely proud of this important film. "Our aim is to educate young men about ...
Greenpeace offers £5,000 budget to create anti-VW ad
06 Sep 2011 | by Matthew Chapman
The environmental charity has launched a competition for film enthusiasts to create a one ... by the charity, which will comprise members of the creative community. Greenpeace campaigner Richard George ... that will be pushed out by Greenpeace around the world." The charity says it is using the medium of cinema ...
Shelter campaign urges people to seek housing advice
23 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Shelter, the housing and homeless charity, has launched a poster ad campaign to drive people facing
Macmillan Cancer Support launches 'thank you' film
29 Jul 2011 | by Sara Kimberley
The film will be released on Monday 1 August to promote Macmillan's microsite, Biggest Thank You, which was launched at the beginning of the year to mark the charity's centenary. The site gives people the opportunity to come together and thank the people who helped them through their cancer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
