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National Trust launches Wallace and Gromit ads

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

Two decades of tuning in to commercial radio

, there has been some decent work for charities (such as Publicis London's prostate cancer ad with Ricky ...

Lifeline: Tatler

", "Hope" and "Charity". "We are delighted to be in bed with Rigby Peller," Reardon enthuses. "I shall be wearing nothing but Faith, Hope or Charity for the foreseeable future." September 2011: And she ...

The National Trust turns to Facebook for Great British Day Out

brand strategy to deliver the charity's core charitable purpose, while broadening its appeal. llow ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.