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National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Missing People, the independent charity that offers support for missing people and their families...and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ... was challenging can you raise awareness of a vital new number for a charity whose work is not well known ... the charity exists, and who we are here to help. What's more it communicates the number in the most effective ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

, there has been some decent work for charities (such as Publicis London's prostate cancer ad with Ricky ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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