to remove filtersSUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by RDS Open Mind: Public Service/Charity
24 Nov 1995
the conventions of charity advertising. Most ads ask the consumer as a good person to give money to repair ...
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NEWS: TBWA’s ad to expose puppy farming for canine charity
24 Nov 1995
TBWA is looking to expose the cruel practice of puppy farming in its pre-Christmas campaign for the National Canine Defence League.
NEWS: Littlewoods Lotteries offers free airtime to charity ads
10 Nov 1995
Charities are being offered thousands of pounds worth of free radio advertising as part of a...Charities are being offered thousands of pounds worth of free radio advertising as part of a ... step of using other agencies charity ads as part of a promotion for the Littlewoods scratchcard ... . Dorlands is also creating new commercials for two other charities, Age Concern and the Variety Club ...
INTEGRATED: MARKETING CHALLENGE; Barnardos opts for integration to overcome charity fatigue
10 Nov 1995 | by MICHELE MARTIN
Getting the balance right for through-the-line work on charity accounts is key, Michele Martin...Getting the balance right for through-the-line work on charity accounts is key, Michele Martin ... of life for one in four children. The charity s advertising, from the integrated ad agency, Maher ... chance campaign proved that charities have understood the power of integration for years, driven ...
NEWS: Hamlet ‘finger’ Lottery spoof and Bobbitt’s severed penis poster draw ASA’s censure
10 Nov 1995 | by JOHN OWEN
exposure. When it happens to 10,000 seals, it gets slightly less coverage. Another charity ... of murder, has hit back at critics of charity advertising. The environmental pressure group has released ...
INTEGRATED: PORTFOLIO; Paul Kitcatt
10 Nov 1995 | by CAROLINE MARSHALL
on various financial, charity, fmcg, automotive and leisure accounts. He now runs a 55-strong creative ...
TELEMARKETING: Does telemarketing build brands?
10 Nov 1995 | by CAROLINE MARSHALL
development charity, CARE, which has boosted donations by 50 per cent. We changed the brand experience ... on the other end of the line. Other growth areas are charities, business-to-business and the holiday market ...
NEWS: Saatchi stresses good works for new National Lottery drive
03 Nov 1995 | by CAROLINE MARSHALL
. He added: As Camelot has consistently said, the most efficient way for people to support a charity of their choice is to give directly to that charity. The new work, which includes four national ...
NEWS: O&M puts Post-Its on Samaritans posters
03 Nov 1995
Ogilvy and Mather has launched a claimed first in interactive posters by attaching removable Post-It notes to Superlite sites as part of its new work for the Samaritans. Passers-by are at liberty to take the notes, which give the support charity s new national telephone number ...
NEWS: Secret pitch lands Integrator two pharmaceutical launches for Pfizer
12 Jan 1995
rejected a series of ads for Marie Stopes, the family planning charity, because they contained the word ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
