NEWS: Environmental charity blasts ‘bumbling’ ASA
09 Aug 1996 | by CLAIRE BEALE
Friends of the Earth has challenged the role of the Advertising Standards Authority in a blistering attack on the watchdog s competence in researching complaints.
Maher Bird Associates has beaten Bartle Bogle Hegarty, Ogilvy and Mather, Impact FCA and Kilmartin Baker to win the brief to relaunch the Marie Curie Cancer Care charity.
Friends of the Earth has challenged the role of the Advertising Standards Authority in a blistering attack on the watchdog s competence in researching complaints.
Two years in any job is long enough, so, for one week, Stefano Hatfield has swapped Perspective for a Greek island. Not without trepidation, I embark on the one column in Campaign where, I am assured, you do not have to watch your back quite as closely as elsewhere.
What would idle creative minds do if there wasn t NABS week to apply themselves to? Dreaming up alternative fund-raising stunts for advertising s very own charity seems to be commanding the sort of attention to detail and fevered competitiveness usually saved for awards entries.
Charities such as Amnesty International could be allowed to advertise on television if an amendment to the Broadcasting Bill, currently under debate in Parliament, is passed.
The International Fund for Animal Welfare has chosen GGT to handle its pounds 1 million advertising account.
Marie Curie cancer charity is talking to agencies about the future of its pounds 450,000 advertising account, casting doubts over Doner Cardwell Hawkins hold on the business.
NABS, the industry charity, has scaled down its fundraising events for 1996 after winning more donations through corporate covenants.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.