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CAMPAIGN CRAFT: CRAFT SECRETS; Tight budgets force BFCS to explode its teddy on the cheap

to draw the line somewhere. That these people could possibly lie and deceive for charity hardly bears ... powerful film, and because it was for charity the director donated his time, prop hire firms came ...

NEWS: Y&R and Tony Kaye hit movie audience with homeless film

Mungo s, the largest London charity for homeless people....Young and Rubicam has got together with Tony Kaye Films to produce a cinema commercial for St Mungo s, the largest London charity for homeless people. The star of the film, David Ribeiro, who was himself homeless until he was helped by St Mungo s, is backing up the ad by begging outside ...

SUPPLEMENT: TELEVISION; For cable channels, it’s all about distribution

difference by accepting a reduced margin, but the cable operator is not a charity. A widely held ...

NEWS: Marie Stopes set to spark abortion row over radio initiative

Stopes is a brave charity and if it attracts attention via controversy, and that can help it to achieve ...

NEWS: DMB&B unveils Littlewoods push

Littlewoods Pools returns to its footballing roots this weekend with the launch of a major pounds 6 million advertising offensive to challenge the success of the National Lottery. The first commercial breaks next week on Sky Sports, during the Littlewoods Charity Shield match, which ...

NEWS: Govt debates mould-breaking move to put charity ads on TV

Charities such as Amnesty International could be allowed to advertise on television...Charities such as Amnesty International could be allowed to advertise on television ... they are registered charities. His move could also boost groups such as Amnesty, which want to run high ... and posters but not on the TV or radio. Although the Charities Act allows charities to take part ...

NEWS: Kellogg’s tests interactive ad with Videotron

. The ad was written by Charity Charity and art directed by Chris Pay. It is entertainment and not simply information, so you have to develop hundreds of new ideas, Charity said. The film ends ...

NEWS: DMB&B takes witty tack in Spot the Ball ad

the Ball, and the Charity Scratch Card accounts. ...

NEWS: Help the Aged eyes corporate sponsors in first ever TV push

Help the Aged is to advertise on TV for the first time to attract the attention of major corporate sponsors. Although the commercials promote its services to elderly people, their main purpose is to raise the charity s profile among potential large donors. The ads are the first ...

DIARY: Gosper wants you to give your body to him for a very good cause

, here he is in a typical hunk-like pursuit - with grown men pursuing him. Under the guise of charity ...

 

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