HOTLINE
31 Oct 1997 | by STEFANO HATFIELD
Archer is to star in the latest BT ad and will donate his fee to charity. The commercial, through ...
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Saatchis, Asda and Campbell’s unite to raise Shelter funds
05 Dec 1997 | by CLAIRE BEALE
Saatchi s charity project arm, Cause Connection, has put together its first major project...Saatchi s charity project arm, Cause Connection, has put together its first major project ... up with the Asda supermarket chain and the housing charity, Shelter, in a money-raising drive ... approached Shelter with the initial concept of Shelter Week. The charity sought advice from Saatchis ...
Cancer Research gives sun lotion brand a press boost
06 Jun 1997 | by HARRIET GREEN
. The sun protection lotion, which was developed by the charity s counterpart in Australia, is produced ... , the agency s managing partner, said: This isn t a piece of charity advertising. We re promoting the lotion ... understands the dangers of skin cancer better than a cancer charity. The campaign, which may also ...
REVIEW: Marketing and advertising news in the week’s press
25 Apr 1997 | by KAREN YATES
release Mencap, the charity that campaigns for people with learning difficulties, is looking for corporate sponsors for its awareness push. The charity, whose advertising was previously handled by M ...
Budgens gives pounds 3m retail campaign to Da Costa and TMBG Business
21 Feb 1997 | by HARRIET GREEN
up the supermarket chain, Budgens, and the animal welfare charity, the Blue Cross....The Media Business Group has scooped an estimated pounds 4 million worth of new business, picking up the supermarket chain, Budgens, and the animal welfare charity, the Blue Cross ... as the charity rolls out its first above-the-line advertising campaign, which is launched to celebrate its ...
HOTLINE
14 Feb 1997 | by JOHN TYLEE
Night on 3 February raised pounds 550,000 for the advertising industry charity, up pounds 5 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
