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DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

coming from credit card companies, charities, and the leisure and marketing sectors. Mail order ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

given money to this charity, we re pleased to see the cost-effective format, which takes the reader ... charity account, it seems especially churlish to nit-pick. And who produced the Centrepoint ...

HOTLINE

will be available. The environmental charity, Earthwatch, has appointed Maher Bird Associates to carry out ...

DIRECT NEWS: WWAV lands Friends of the Earth

the environmental charity s first recruitment drive in more than two years....WWAV Rapp Collins has won the Friends of the Earth direct marketing account and is set to handle the environmental charity s first recruitment drive in more than two years. The agency s remit is to raise the number of FoE members and to boost the profile of the charity s donation scheme, Living Planet ...

TELEMARKETING: Your Number’s Up - Stephen Groom looks at what the European Union’s latest directive on telecoms entails and how its consumer protection provisions could affect the direct marketing industry

unsolicited calls, for example charities. Other significant TDPD changes likely to impact on direct ...

DIRECT NEWS: WWAV pushes BT to set up donations by phone for charities

the donation to the charity for a small handling fee. BT has said the system could be put into place ... of WWAV, which handles the full-service accounts for charities such as Oxfam and the NSPCC, countered ...

CAMPAIGN DIRECT: Can consumer profiling experts get the measure of admen?

business traveller. Goes to the cinema ... is an avid wine drinker. Gives to charity, more likely to be human rights charities such as Amnesty. Has a high phone bill and is probably into telephone banking ... drinker, but not just of wine. I m more likely to give to a cancer charity than to a human rights one ...

FCA! to unveil press and poster ad push for disabled charity

Leonard Cheshire, the charity for the disabled, has picked FCA! to lead its first major foray...Leonard Cheshire, the charity for the disabled, has picked FCA! to lead its first major foray into advertising. The appointment is the prelude to a press, poster and direct marketing initiative due to begin at the end of next month. It aims to realign brand perception away from residential care ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.