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digital channels. Talk Radio has teamed up with Leonard Cheshire, the disability care charity ...

WWAV Rapp Collins Media targets DRTV in European venture

focus on providing direct response television planning and buying for Dutch charities. Over ... area of charities, and have been overwhelmed by client demand. ...

ROSES AWARDS 1999: ROSES Charity/Below-the-Line/Design Awards - Best Creative Use of Direct Mail

SILVER Title: Exactly what you need Agency: Strathearn Client: Strathearn Art Director: Sharon Caddie Copywriter: Dawn Kermani BRONZE Title: Big eye deer Agency: The Brahm Agency Client: The Brahm Agency Art Director: Paul Nichols Copywriter: Liam Butler Photographer: John Hutchinson

Campaign Report on Creative DM: Where do good DM creatives come from? - Direct marketing shops are crying out for creative graduates But, as Richard Cook writes, the sector cannot shake off its dull persona.

for Dixons to volunteer charity work before heading to Brighton University to study Humanities. Eighteen ...

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

of yellow, the typeface and the tone of voice. TV is particularly suited to charities ...

DIRECT: REVIEW - IN ASSOCIATION WITH ROYAL MAIL

). It s got kids, emotion, sex, charity, the Millennium ... the result is a poster that delivers much ...

CAMPAIGN DIRECT AWARDS 1999: Best Use of Newspapers and Supplements

SILVER AWARD Title: Social borrowed the Social & Personal columns of the Jewish Chronicle to build awareness of and increase contributions for this North London charity serving the Jewish community. Copying the style used in the Births, Marriages and Deaths section had great impact ...

DIRECT NEWS: MMS figures reveal growing direct mail expenditure in 1998

. Mail order companies, publishers and charities were the next biggest spenders, accounting for 18 per ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

to charity Agency: WCRS Copywriter: Will Barnett Art director: Mike Wells AUDI FOUNDATION ...

Brann lands Labour direct role

such as the RSPCA, Blue Cross, Save the Children, the Salvation Army and Multiple Sclerosis charities. His ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.