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MEDIA ANALYSIS: BRAND SPEND ANALYSIS - The UK is Bank One’s key stepping stone in its bid for European expansion

, Bank One launched with affinity cards linked to three Welsh charities, Bristol City Football Club ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN SOUTH AFRICA

baby at a charity function. The parents never forgive you, and the child grows up psychologically...Choosing the best work in advertising is about as risky as being asked to select the prettiest baby at a charity function. The parents never forgive you, and the child grows up psychologically damaged and bearing a grudge. Real ideas are becoming the exclusive province of the smaller ...

WWAV axes 12 staff as financial clients cut back spending

clients have also cut back on their spending. The agency s charity clients include Age Concern, NSPCC ...

TELEMARKETING: THE FUTURE ON THE LINE - The telephone is what made direct response marketing possible. But the voice response channel is now being challenged by the internet and digital TV, Ken Gofton says

be an extra magic mile for other marketing operations. Interactive TV could revolutionise charity ... their donations. Leading charities are among the UK s most advanced users of inbound and outbound ... of companies sponsoring the campaign, including Microsoft. I think most charities recognise ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.