Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
of the most controversial campaigns the charity has ever mounted involved this 1989 long-copy ad by Abbott ...
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from the homeless charity, Shelter. The spot showed an Allied Dunbar rep apparently talking to a ...
of the most controversial campaigns the charity has ever mounted involved this 1989 long-copy ad by Abbott ...
proposition: give pounds 100 to an overseas charity and the taxman will pay pounds 30. It s targeted ... shock tactics charities so often employ. Next comes something for New Zealand Wools Rugs Direct ...
of yellow, the typeface and the tone of voice. TV is particularly suited to charities ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.