Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
of the most controversial campaigns the charity has ever mounted involved this 1989 long-copy ad by Abbott ...
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style magazine editor, two leading film-makers, two charity campaigners, a style guru, a society ... to a charity of their choice. I believe in positive advertising. While some of the hard ... as part of a charity advertisement was a very strong idea, it succeeds in conveying the ineffable ...
of the most controversial campaigns the charity has ever mounted involved this 1989 long-copy ad by Abbott ...
on behalf of the Mines Advisory Group, a charity dedicated to clearing land-mines. Banks Hoggins O ... the charity says is the public perception that the problem of land-mines no longer exists. It claims ...
. Centrepoint is a charity that helps the young homeless break this cycle. Both ads carry the helpline ...
The Newspaper Society s Feature Link service has won a pounds 630,000 regional press campaign for Action 2000, the Government s Millennium Bug watchdog. Feature Link is a service that targets potential advertisers who don t normally use regional press, such as Government bodies and charities ...
in conjunction with the charity s existing activity through WWAV Rapp Collins, which will continue ... of the charity and a number of agencies. The search was led by Peter Vicary-Smith, a former Procter ... s work for other charity clients, which include the British Heart Foundation. In October, it was also ...
sectors of society, from local charities to the boardroom. And it wants to do this all around the world ... all interested charities, companies, governments and universities, and then persuade them ... task for a squeaky clean charity that has never put a foot wrong. But for a non ...
for advertisers and raise money for charity....for advertisers and raise money for charity. Leading figures from the creative, media, design and NPD ... to a range of charities, including the Amber Foundation and Children s Promise. Executives who ...
an increase in the number of charity ads which hardly see the light of day Charity projects are and have been an interesting area. From a business perspective, charity projects offer a greater opportunity ... think that we need to be more responsible is that there is an increasing abundance of charity scripts ...
GOLD Title: Reading/DfEE Agency: D Arcy Author: Charlie Snow Creative Director: Nick Hastings Art Director: Carl Le Blond Copywriter: Richard Russell Client: DfEE, COI Product: Reading and Literacy
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.