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Stars call for wage donations in Dome charity ad for M&S

The campaign, by BMP4, breaks on 1 October and aims to encourage Britain’s workforce to donate an hour’s earnings from this millennium to the children of the next. The money raised will be divided among seven major charities that work for children. The retailer aims to make it the UK’s largest single ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN SOUTH AFRICA

baby at a charity function. The parents never forgive you, and the child grows up psychologically...Choosing the best work in advertising is about as risky as being asked to select the prettiest baby at a charity function. The parents never forgive you, and the child grows up psychologically damaged and bearing a grudge. Real ideas are becoming the exclusive province of the smaller ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.