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REVIEW: Marketing and advertising news in the week's press

15 Dec 2000

marketing for the charity. - Marketing Week....WWAV Rapp Collins has won the consolidated pounds 2 million British Red Cross business following a four-way pitch. The agency will now handle supporter acquisition, supporter development and legacy marketing for the charity. - Marketing Week. ...

Jeremy Bullmore to write for Campaign in agony uncle spot

15 Dec 2000

of the Guardian Media Group and the WPP Group. He is also the president of the advertising charity NABS. He ...

DIARY: Spurned Ruby waxed far from lyrical at the IAA Awards luncheon

15 Dec 2000

advances were several media magnates who were too engrossed in a charity bidding war to be interrupted ...

WCRS ads highlight winter problems of London's homeless

08 Dec 2000 | by JENNY WATTS

WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint...WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint, highlighting the plight of homeless young people during the winter months. The TV spot turns the typical charity scenario on its head by showing a man handing money to a girl on the street. However ...

DIARY: Branson charity bash provides Jim Kelly with a steep learning curve

01 Dec 2000

Richard Branson had a little black-tie bash last Friday to raise money for the NSPCC Full Stop campaign and celebrate his recent 50th birthday, as the exhausted people who are probably still queuing in the rain to get into the grounds of his Oxfordshire home will tell you if you are tactless enough...

McCann reveals spot for guide dogs to be seen at film preview

01 Dec 2000

McCann-Erickson London has produced a cinema commercial for the charity Guide Dogs for the Blind...McCann-Erickson London has produced a cinema commercial for the charity Guide Dogs for the Blind Association to be shown at a preview of the new Walt Disney film 102 Dalmations. The film was created in response to a speculative brief that identified the need to raise awareness of the charity s work ...

CAMPAIGN MEDIA AWARDS 2000: Best Strategic Idea by a Media Owner in New Media

01 Dec 2000

WINNER Title: Procter s women s site BeMe.com was used to promote two femcare brands, Tampax and Always, with a brief to develop the emotional bonds between the brands and their customers. Inspired by the brands existing links with breast cancer charities, BeMe.com created a BeMe/Always/ Tampax campaign ...

HOTLINE

24 Nov 2000

as the conservation charity s agency....BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson as the conservation charity s agency. ...

'Dog is for life' charity chooses 141 for pounds 4m integrated business

17 Nov 2000 | by IAN DARBY

The National Canine Defence League is moving its pounds 4 million integrated account into 141, a division of Bates UK.

Mark Robinson quits JWT for Miracle Media

17 Nov 2000 | by JEREMY WHITE

, the industry charity, for the past two years and is actively involved in the IPA, where he is a Fellow. He ...

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