DEAR ADVERTISER: From a barrage of complaint letters to poems of thanks, the mail that agencies and advertisers receive from the public can be a marketer’s dream in disguise, Eleanor Trickett says
11 Aug 2000 | by ELEANOR TRICKETT
to claim you practice relationship marketing. Marc Nohr, the managing director of the charity specialist Burnett Associates, says that many clients would do well to take a leaf out of charities ...



