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REVIEW: Marketing and advertising news in the week’s press

the award-winning NSPCC full stop campaign, is leaving the charity after six years to become the senior ...

DEAR ADVERTISER: From a barrage of complaint letters to poems of thanks, the mail that agencies and advertisers receive from the public can be a marketer’s dream in disguise, Eleanor Trickett says

to claim you practice relationship marketing. Marc Nohr, the managing director of the charity specialist Burnett Associates, says that many clients would do well to take a leaf out of charities ...

REVIEW: Marketing and advertising news in the week’s press

is on the brink of appointing an agency for a pounds 4 million campaign to promote payroll charity donations ... to charity. - Marketing Week Clarks is seeking an agency for its international advertising ...

EDITORIAL: ASA is wrong not to ban Death Row ads

. Consumers understand the ASA s refusal to order the withdrawal of a national charity s ad showing rows ...

HOW AGENCIES CHOOSE DIRECTORS: Does a creative chief looking for the right director listen to a long list of pitches from a carefully chosen batch of production companies? Get real, says Claire Cozens Hiring a director is more akin to dating than pitching

with charity films and test commercials. Rob Sanders, for example, largely made it at HLA on the strength ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.