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Glue uses 80s idea for Terrence Higgins HIV awareness drive

Glue London has launched an online fundraising campaign for the Terrence Higgins Trust - its first work for the HIV charity. The campaign works around the tagline "The 80s - gone but not forgotten. HIV - forgotten but not gone", and uses positive memories of the 80s to raise HIV ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

, an ad so grim I was reluctant to play it twice. It's for the charity, Womankind, and states that one ... , to ram home the point that most violence happens behind closed doors. I know it's a "charity ad ...

CAMPAIGN-I: Nike and Milka scoop Grand Prix at Cannes

Lions for its US campaign for Doctors Without Borders, a charity that offers medical care for refugees ...

CAMPAIGN-I: Oxfam seeks better web awareness via cost-per-click push

. Creative for the advertising campaign is being handled in-house by Oxfam, but the charity is using ... to oxfam.org.uk, and the charity has signed a year-long contract with the network. Valueclick has ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.