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The Observer has agreed to donate 3,000 to Great Ormond Street Children's Hospital following a dispute with Fallon over the use of one of the agency's pitch ideas in its advertising. The agency had presented a number of ideas to Marc Sands, the marketing director of the Guardian Newspaper...
and stillbirth charity, on Boxing Day to coincide with its relaunch as The Baby Charity. MindShare has ... continue the baby zebra theme with an ad that asks people to donate money to the charity by informing ... of the victims." Jane Brewin, the chief executive of Tommy's, added: "So many charities compete for so ...
Nabs, the ad industry charity which is coping with a massive increase in demand because of the economic downturn, is stepping up its promotion activity with a screensaver campaign produced by Bates UK and targeted directly at agencies. ...
Glue London has launched an online fundraising campaign for the Terrence Higgins Trust - its first work for the HIV charity. The campaign works around the tagline "The 80s - gone but not forgotten. HIV - forgotten but not gone", and uses positive memories of the 80s to raise HIV ...
GOLD Title: COI Police Agency: M who could resist respecting someone whose everyday work could include treating a suspected rapist as innocent until proven otherwise? SILVER Title: Labour Party Agency: TBWA/London Author: Rob Alexander Creative Director: Trevor Beattie Art Director:...
for COI Communications/Police landed three golds: for the best public service and charity campaign ...
This year's festive campaign by Ogilvy & Mather for The Samaritans employs humour in a bold attempt to break the mould of charity advertising. In a strategy about-face, instead of raising awareness of its services, the campaign aims to raise funds for The Samaritans. It represents a ...
Rainbow Trust, the children's charity, has appointed Inferno to develop its first TV advertising. The charity, which is centred on supporting families of children diagnosed as having life ... to bereavement, all provided free. The charity hopes that the commercial will help it to reach its ...
Smith this week. The ad aims to raise awareness of the charity amid the growing number ... themselves. "We thought it was a really impactful way of highlighting the charity," DeCleyn said. "They ... were organised by the charity. ...
, an ad so grim I was reluctant to play it twice. It's for the charity, Womankind, and states that one ... , to ram home the point that most violence happens behind closed doors. I know it's a "charity ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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