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Inferno lands brief for Rainbow Trust's debut TV campaign

Rainbow Trust, the children's charity, has appointed Inferno to develop its first TV advertising. The charity, which is centred on supporting families of children diagnosed as having life ... to bereavement, all provided free. The charity hopes that the commercial will help it to reach its ...

Walsh Trott Chick Smith unveils missing persons spot

Smith this week. The ad aims to raise awareness of the charity amid the growing number ... themselves. "We thought it was a really impactful way of highlighting the charity," DeCleyn said. "They ... were organised by the charity. ...

John Grooms finds upbeat cinema spot with cdp-travissully

The disabled charity John Grooms has launched a new cinema commercial through cdp-travissully that aims to reveal how the organisation helps people with disabilities to live normal lives ... , funny and very unexpected for a charity." The ad was written and art directed by Neame Ingram ...

Leo Burnett nabs gold Aerial for McDonald's

for the "odd one out" spot for COI/Department of Health teenage pregnancy awareness (charity and public ...

WWAV Rapp Collins produces Shelter ad about poor housing

Shelter, the charity for the homeless, is to air its first direct response television commercial in four years. The DRTV ad has been created by WWAV Rapp Collins to focus on the hazardous conditions found in shared housing, flats and bedsits. The 90-second commercial, called "Marie's story ...

Springer focuses on suffering in Terre des Hommes' charity ads

The international children's charity, Terre des Hommes, is launching a pan-European cinema, press and poster campaign through Springer the issue itself is shocking enough." The campaign was written by Thomas Chudalla and art directed by Tony Hector. The cinema commercials were ...

WWAV creates DRTV work for NSPCC

The NSPCC, the children's charity, is using an emotional direct response television (DRTV) campaign to increase the number of regular donations. The ads, through WWAV Rapp Collins, break ... director at the charity, said: "Regular donations have proved to be cost-effective and enable us ...

PRIVATE VIEW: Jasper Shelbourne, the executive creative director of J. Walter Thomspon

out if you're the type they're after. I'm in no way predisposed to knocking a charity ...

EUROPEAN MEDIA: UK - Trying times. A touch of Glamour has added sparkle in an eventful year for media in the UK, Pippa Considine reports

lunch. 1,200 people raising serious money for charity. Starts at 11.30 am and finishes the following ...

MEDIA FORUM: Should advertisers support ITV during recession? In these difficult times, ITV wants advertisers to think of its predicament. But does it need, or deserve, special treatment?

investment in programming." But he's not tempted to push charity too far: "The TV market is cyclical ...

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