16 Nov 2001
| by IAN DARBY
Rainbow Trust, the children's charity, has appointed Inferno to
develop its first TV advertising.
The charity, which is centred on supporting families of children
diagnosed as having life ...
to bereavement, all provided
free.
The charity hopes that the commercial will help it to reach its ...
16 Nov 2001
| by MATTHEW COWEN
Smith this week.
The ad aims to raise awareness of the charity amid the growing number ...
themselves. "We thought it was a really impactful way of
highlighting the charity," DeCleyn said. "They ...
were organised by the
charity.
...
09 Nov 2001
| by CAMILLA PALMER
The disabled charity John Grooms has launched a new cinema
commercial through cdp-travissully that aims to reveal how the
organisation helps people with disabilities to live normal lives ...
, funny and very unexpected for a charity."
The ad was written and art directed by Neame Ingram ...
02 Nov 2001
| by IAN DARBY
for the "odd one out" spot for COI/Department of Health teenage
pregnancy awareness (charity and public ...
02 Nov 2001
| by IAN DARBY
Shelter, the charity for the homeless, is to air its first direct
response television commercial in four years.
The DRTV ad has been created by WWAV Rapp Collins to focus on the
hazardous conditions found in shared housing, flats and bedsits.
The 90-second commercial, called "Marie's story ...
26 Oct 2001
| by JENNY WATTS
The international children's charity, Terre des Hommes, is
launching a pan-European cinema, press and poster campaign through
Springer the issue itself is shocking
enough."
The campaign was written by Thomas Chudalla and art directed by Tony
Hector. The cinema commercials were ...
26 Oct 2001
| by IAN DARBY
The NSPCC, the children's charity, is using an emotional direct
response television (DRTV) campaign to increase the number of regular
donations.
The ads, through WWAV Rapp Collins, break ...
director at the charity, said: "Regular
donations have proved to be cost-effective and enable us ...
12 Oct 2001
out if
you're the type they're after.
I'm in no way predisposed to knocking a charity ...
28 Sep 2001
| by PIPPA CONSIDINE
lunch. 1,200 people raising serious
money for charity. Starts at 11.30 am and finishes the following ...
07 Sep 2001
| by ALASDAIR REID
investment in programming."
But he's not tempted to push charity too far: "The TV market is cyclical ...