HOTLINE: The YMCA launches direct marketing initiatives
18 Oct 2002
, as part of a broader marketing development for the 158-year-old charity. It has appointed the Domain Group
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NSPCC launches 'adult child' DRTV ads
21 Oct 2002 | by Ian Darby,
WWAV Rapp Collins has developed three 60-second DRTV ads focusing on real case histories. The ads support the NSPCC's branding work by promoting the benefits of giving £2 a month to the charity via a free phone number. The first ad, "mistress", focuses on Lucy, a woman in her twenties who was sexually ...
Save the Children calls direct marketing review
07 Oct 2002 | by Staff,
has been handled by EHS Brann Cirencester, but the charity has asked other agencies to pitch...will work across all direct marketing activity for the charity. Its most recent campaigning issues have been on child poverty and the effect of HIV/AIDS and conflict in Africa. The charity's account was held by Brann before its merger with ehs:realtime but the merged agency continued to work for the charity ...
Save the Children calls review of direct marketing arrangements
04 Oct 2002
handled by EHS Brann Cirencester, but the charity has asked other agencies to pitch for the account....will work across all direct marketing activity for the charity. Its most recent campaigning issues have been on child poverty and the effect of HIV/AIDS and conflict in Africa. The charity's account was held by Brann before its merger with ehs:realtime but the merged agency continued to work for the charity ...
Sainsbury's to back Freeform range with DM from Proximity.[
19 Jul 2002 | by IAN DARBY
the allergy charity Allergy UK. The Freeform campaign was created by the art director Nicola Rogers ...
CAMPAIGN DIRECT AWARDS 2002: Best Use Of Outdoor
17 May 2002
, this campaign demonstrated what would happen if the Art Fund - an independent art charity - received no funding ...
CAMPAIGN DIRECT AWARDS 2002: Direct Agency of the Year - Campaign Gold Award. Partners Andrews Aldridge
17 May 2002 | by IAN DARBY
- that great art will disappear from public view if the charity isn't supported. The agency made senior hirings ...
Agencies line up as RSPB calls review of its direct marketing
29 Mar 2002
The Royal Society for the Protection of Birds, the bird conservation charity, has started a review...The charity is talking to agencies about work on a project-by-project basis. Until last summer ... , has since worked on a handful of projects for the charity. Lion had held the account on a full ... , replacing Frances Hurst. RSPB, Europe's largest wildlife conservation charity, has asked several agencies ...
DIRECT MARKETING: TRICK OR TREAT - Ian Darby asks the creative directors in DM to speak up about their dream accounts, and the brands that would make them break out in a cold sweat
15 Mar 2002 | by IAN DARBY
the responsibility to make any account work. Kershaw says: Difficult brands? Charities. Tricky sectors? Retail ...
One2One launches Group Text services with Claydon Heeley
08 Mar 2002 | by IAN DARBY
A mailing masquerading as a charity communication is One2One's chosen way of telling customers...The mailpack, through Claydon Heeley Jones Mason, spoofs charity mailings with a logo from The Thumb Preservation Society and the line: Save your thumbs. However, copy stating This is not a genuine charity, it's just a bit of fun from One2One dispels the notion. Group Text is a new service that allows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
