Trio push charity angle in start-up
01 Nov 2002 | by JOHN TYLEE
Three former senior agency managers are launching a start-up that will work for selected clients for nothing and give part of its profits to charity.
Quiet Storm has won the account for the disability awareness charity Leonard Cheshire, and will work on its continuing "visable" campaign. The campaign was set up to encourage more advertisers to use disabled people in campaigns, and has backing from companies such as Marks Spencer, B Q and McDonald's.
Three former senior agency managers are launching a start-up that will work for selected clients for nothing and give part of its profits to charity.
Publicis is spearheading a new form of interactive TV advertising which will allow the viewer to change a commercial's narrative as it unfurls.
But far from being a trophy, both shops and charities take the responsibilities very seriously. Lucy Aitken talks to the big UK shops and their charity clients.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.