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HOTLINE: Quiet Storm wins charity account

Quiet Storm has won the account for the disability awareness charity Leonard Cheshire, and will work on its continuing "visable" campaign. The campaign was set up to encourage more advertisers to use disabled people in campaigns, and has backing from companies such as Marks Spencer, B Q and McDonald's.

Trio push charity angle in start-up

Three former senior agency managers are launching a start-up that will work for selected clients for nothing and give part of its profits to charity.

Publicis unveils interactive spot for charity

Publicis is spearheading a new form of interactive TV advertising which will allow the viewer to change a commercial's narrative as it unfurls.

Not so sweet charity: Having a big charity account is one way agencies can show that they have soul

But far from being a trophy, both shops and charities take the responsibilities very seriously. Lucy Aitken talks to the big UK shops and their charity clients.

PRESS ADVERTISING AWARDS 2002: The Third Sector Award - Best Charity Advertisement

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.