D&AD: FOUR DECADES OF EXCELLENCE
22 Nov 2002
the first from a charity to use bleak images, in large spaces, and build rapid awareness by whipping up ...
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ITC orders Euro RSCG's Yahoo! ad taken off air
29 Nov 2002 | by JEREMY LEE
is a parody of the charity ads telling people not to buy dogs as Christmas presents and is designed ...
WWAV ad moves on from abuse to show NSPCC's counselling
15 Nov 2002 | by IAN DARBY
NSPCC, the children's charity, is taking a new approach with its latest TV campaign, by WWAV Rapp...The ad moves the focus away from child abuse to demonstrate how the charity helps children to fight their demons. Shot as a 60-second ad with a ten-second version, "magic carpet" mixes animation and live action to show Jack, who is helped to face his problems through an NSPCC counsellor. He is shown ...
AMV BBDO takes top Aerials prize
15 Nov 2002 | by GLEN MUTEL
The radio awards were held in association with Campaign at the Royal Opera House in London earlier this week. The ad, which on top of its gold also won silver in the charity and public service category, was voted for by an audience of creatives. It features two voices talking at once - one saying: "You ...
CHI in Christmas ad for Carphone
15 Nov 2002 | by JEREMY LEE
The ad is a parody of charity ads that discourage people from buying dogs as Christmas presents. It uses the endline: "A phone is for life, not just for Christmas." The BACC demanded that CHI sought permission to use the line from the RSPCA and the National Canine Defence League, which first introduced ...
NEW MEDIA: SPOTLIGHT ON INTERACTIVE TELEVISION - Advertisers divided on value of picture-within-picture ads
15 Nov 2002 | by ALASDAIR REID
be interested in this - financial services, charities, CD and video advertisers - the sorts of advertisers who ...
REVIEW: ITV ad featuring John Leslie has been axed
08 Nov 2002
. Leslie has also been dropped from a charity calendar, which featured him lifting his kilt and baring his
Cancer Research reviews its £5m account
25 Oct 2002 | by JENNY WATTS
the two charities took the decision that they were duplicating each other's work. The merger created ... on the Imperial Cancer Research Fund account, launched its first work for the merged charity in February ...
WWAV Rapp Collins creates DRTV ads for NSPCC appeal
18 Oct 2002 | by IAN DARBY
WWAV Rapp Collins has developed three 60-second DRTV ads focusing on real case histories. The ads support the NSPCC's branding work by promoting the benefits of giving £2 a month to the charity via a freephone number. The first ad, "mistress", focuses on Lucy, a woman in her twenties who was sexually ...
Marketer of London Zoo holds review of advertising activity
27 Sep 2002
The Society's interests include London Zoo and Whipsnade Animal Park. However, part of its core business involves its role as a conservation charity, and the review procedure will also be looking for agency input into promoting this area of its activities. Caroline Masters, the marketing manager ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
