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The system is launching in a new campaign for the homeless charity Depaul Trust. The service, Video On Demand Kind of Advertising, uses a broadband video-on-demand technology to allow viewers to make their narrative choices using their remote control. If the user does ...
A mailing masquerading as a charity communication is One2One's chosen way of telling customers...The mailpack, through Claydon Heeley Jones Mason, spoofs charity mailings with a logo from The Thumb Preservation Society and the line: Save your thumbs. However, copy stating This is not a genuine charity, it's just a bit of fun from One2One dispels the notion. Group Text is a new service that allows ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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