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JWT work reinforces effect of sight loss in first RNIB campaign

for the charity since it secured the brief in June.

Marketer of London Zoo holds review of advertising activity

The Society's interests include London Zoo and Whipsnade Animal Park. However, part of its core business involves its role as a conservation charity, and the review procedure will also be looking for agency input into promoting this area of its activities. Caroline Masters, the marketing manager ...

DIARY: Save the Rhino (that is the horny animal, not the horny lapdancers)

, right next to the opening paragraph, but an ad for Save the Rhino International, the charity which sends ...

EDITORIAL: Supporting staff is vital in a recession

While these charges are hard to refute in some cases, the perception is way out of line with the reality. A more accurate picture of the industry's collective psyche is painted by the latest Nabs monitor. The high level of angst it reveals is predictable given the hundreds of people calling the charity ...

HOTLINE: VSO reviews media account

The charity VSO is reviewing its media account out of Starcom Motive. VSO is also reviewing its

Mother takes on Comic Relief fundraising drive

Comic Relief, the charity famous for getting the nation to put on plastic red noses, has asked...The agency will work alongside the charity, fronted ... platform by Mother, to the charity to avoid a lengthy custody battle between itself and the platform ... range of initiatives to help the charity as it looks to refresh its identity and keep itself relevant ...

Lace appointed Nabs chairman

at a Nabs auction, is to be the next chairman of the industry charity....on corporate entertainment. Lace's appointment comes as the charity strives to ease the strain on its ...

OPINION: Mills on ... Ben & Jerry's

similar vein: a strong commitment to ethics, a pledge to give 7.5 per cent of profits to charity, a set ...

Mother takes on Comic Relief fundraising

LONDON - Comic Relief, the charity famous for getting the nation to put on plastic red noses, has...The agency will work alongside the charity, fronted by British personalities including Lenny Henry ... Monkey mascot, which was created for the failed platform by Mother, to the charity to avoid a lengthy ... the help of an advertising agency. Mother will work across a range of initiatives to help the charity ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.