2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning
26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG
and charity Best contribution to media thinking Best strategic insight Best consumer insight Best ... of the target audience that led to truly different advertising for a charity. By defining the target in a less-than-flattering way, TBWA\London helped to create charity advertising with a sting in its tail. Rather than shocking ...



