This charity campaign for the British Columbia Society for the Prevention of Cruelty to Animals is called "some things you can only do with a pet". Its mission is to remind people about pet adoption by showing friends and family in situations where they try to re-create the human-animal relationship ...
and charity Best contribution to media thinking Best strategic insight Best consumer insight Best ... of the target audience that led to truly different advertising for a charity. By defining the target in a less-than-flattering way, TBWA\London helped to create charity advertising with a sting in its tail. Rather than shocking ...
, said: "This is a revolutionary way for charities to communicate with audiences, offering a novel ...
're good too. And some charity stuff, I suppose." That was about it. Nobody could think of any other ... . With the exception of a few COI Communications and charity campaigns - a tiny percentage of total UK advertising ... , charity advertising, political and pressure group advertisements bring worthwhile causes to the public ...
hard-hitting press campaign for the charity Foetal Alcohol Syndrome Aware UK.
, is aimed at increasing the membership of the charity. The pitch is being overseen by Age Concern ... in May. The charity appointed Zalpha, WWAV Rapp Collins' consultancy arm, to make the brand more relevant ...
regular venue for gigs by the agency's house band and fund raisers for the agency's nominated charity ...
A: Here are four dynamic actions I would suggest you resist. Issuing an agency-wide memo entitled Raising the Bar. Firing half the department you inherit and hiring, at three times the cost, the last two creative teams to have won obscure awards for obscure charities. Publicly declaring ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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