The Work: New Campaigns - UK
04 Nov 2005
,000 high-value regular charity donors THE LOWDOWN A direct mail campaign from Kitcatt Nohr Alexander Shaw asks 45,000 affluent charity donors to pledge £100 to the Samaritans. The creative is based ...
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The Work: Private View
25 Nov 2005
. This mailer uses charm where so many other charities would have used shock, and I repaid it with my attention. From one charity to another: the British Association for Adoption & Fostering (5). A clever media idea ... : Phil Wyatt Photographer: Seamus Ryan Exposure: 45,000 high-value regular charity donors ...
Close-Up: Live Issue - Is online digital creative reachingmaturity?
14 Oct 2005 | by Noel Bussey
to turn to" work, a silver for Best Charity Campaign and a commendation for its Dulux work. "The ...
Campaign Digital Awards 2005: Best Charity/Public Sector Campaign
07 Oct 2005
WINNER Title: Someone To Turn To Agency: Agency.com Creative director: Paul Banham Art director: Adrian Peters Writer: David Wellington Client: NSPCC New-media senior officer: Stephanie Hughes Work: www.awards.london.agency.com/campaign The NSPCC wanted to reach a younger generation of donors. Agency.com identified...
Campaign Digital Awards 2005: The Campaign Gold Award - Best Digital Campaign
07 Oct 2005
to reach a younger generation of donors, so the children's charity asked its digital agency to use online ...
Campaign Digital Awards 2005: Finalists
07 Oct 2005
: www.bestDMever.com BEST CHARITY PUBLIC SECTOR CAMPAIGN Title: COI Navy Recruitment Agency: glue ...
Lifestage Marketing: Tough targets
05 Aug 2005
depend on what it was for. If it was for a charity, fine, but if he were in a Coke ad I would lower my ...
Unicef seeks agency for Aids direct task
29 Jul 2005 | by by Claire Billings
The charity has issued a brief for global integrated communications aimed at attracting new donors using TV, direct mail, face-to-face and online activity. Follow-up contact with donors acquired ... with the launch of the global marketing offensive. The brief is being handled by the charity's procurement ...
NSPCC to hold pitch for digital agency
24 Jun 2005 | by Larissa Bannister
campaign and to redesign the site but we are also looking for an ongoing relationship." The charity has ... . The appointment of itraffic (since merged into Agency.com) was the first time the charity had appointed ...
NSPCC to hold pitch for digital agency
24 Jun 2005 | by by Larissa Bannister
campaign and to redesign the site but we are also looking for an ongoing relationship." The charity has ... . The appointment of itraffic (since merged into Agency.com) was the first time the charity had appointed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
